My Professional Backgorund

I am a Technology Professional, Designer and ex-Naval Engineer out of the Columbus Georgia Area. I have 10 years professional experience in the Engineering & Technology fields with an emphasis on Technical Writing, New Technology Implementation & Engineering Process Improvement. I also attended the College of Lake County Grayslake majoring in the Digital Media Design (DMD) program.

Key Attributes

  • Connector.

    GROWTH HACKER

    A growth hacker is an IT professional who uses elements of marketing and market research, along with technology and technical strategies, to provide marketing solutions to clients or employers. Here, the use of the term hacking indicates a use of logic processes and technology toward a specific end goal, in this case, customer retention and sales, rather than other uses of the word, which refer to illegal or aggressive behavior toward networks and IT systems.

  • Connector.

    PROJECT MANAGER

    A project manager is the person responsible for leading a project from its inception to execution. This includes planning, execution and managing the people, resources and scope of the project. Project managers must have the discipline to create clear and attainable objectives and to see them through to successful completion. The project manager has full responsibility and authority to complete the assigned project.

  • Connector.

    TEAM LEADER

    A team leader is someone who provides guidance, instruction, direction and leadership to a group of other individuals (the team) for the purpose of achieving a key result or group of aligned results. The team lead reports to a project manager (overseeing several teams).An effective team leader has a variety of traits and characteristics that encourage team members to follow him. Team leaders naturally possess certain qualities, such as compassion and integrity, or learn leadership skills through formal training and experience.



Digital Marketing Expert

Digital Media Marketing Professional with 6 years experience

Wordpress Web Designer

Wordpress Designer with more than 5 years experience using Adobe CS

Content Developer

Experienced writer with SEO & Link Building Strategies

Engineering Leader

Managed Government Engineering projects for more than 7 years

Social Media Marketing

My current areas of digital concentration are mainly in the Digital Marketing, Web Design, Graphic Design, Digital Photography (DSLR Nikon D7000) and Content Distribution. I am also a professional Social Media Marketer with proven solution-driven experience with small businesses, sole-proprietors, human resources, education, news services & non-profit Industries (see my resume for more).

Social Media Marketing & the B2C Relationship

 

Businesses should be selling the professionals within the organization online, not trying to sale the logo, the business model or trying to keep false promises. More than ever, customers are interested in who they are speaking with on the other line, who they are providing comments or analysis to in surveys and wanting to know who is in charge of mobile marketing, e-commerce or social campaigns within an organization.

For businesses looking to capture the market of the online collaborative consumers (ROI), CEOs all the way down the organizational ladder need to learn how to market themselves as “caregivers”, professionals and ultimately as real humans to their customer base. This means everyone within a particular organization should be constantly reaching out to the customer base online, not just the marketing department or the social media “experts”.

Business people should be selling themselves not solely based on analysis, statistics, customer testimonies or through traditional marketing, but also through giving customers the opportunity to learn or even open a dialogue that does not seem automated online.

Bottom line, in order for businesses to be successful in online selling, the organization must accurately sale it’s individuals within that particular market or industry because simply stating that you care about your customers in your business model is simply not enough.

It’s time for companies to really start opening up the books, sharing what’s in the business plans and stop holding board meetings with underlining agendas.

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Adobe CS 6 Experience

In the past as a Digital Marketer, I have spent a vast majority of my time working with the Adobe Creative Suite CS6 (Photoshop, Lightroom, Illustrator, InDesign, Premiere). I also possess extensive knowledge in the marketing & advertising field (Google Analytics and Google AdWords). I am efficient in developing websites using the open-source coding platform WordPress whilst using plugins to further optimize sites in conjunction with applying White Hat SEO or Search Engine Optimization content development strategies that do not penalize a websites Search Engine Ranking by following the latest Google Penguin & Panda update guidelines.

Tools That I Use.

The tools of that I use may vary from Google Analytics, Google Adwords, Content Management Systems such as WordPress or Joomla (open-source coding), App Development, Social Media Management Systems such as Hootsuite or Sprout Social— tools also include the usage of email marketing, HTML5/CSS3, JAVASCRIPT, keyword optimization (adhering to Penguin & Panda Updates) or Search Engine Optimization tools (SEO), Marketing or Ad Campaigning utilizing Social Media Analysis tools and/or WordPress WordAds— other Affiliate Marketing platforms, Content Creation, Viral Video Marketing or Image Marketing— this includes the proficient usage of the Adobe Creative Suite— Photoshop, Illustrator, InDesign, InCopy, Dreamweaver, Adobe Flash and Adobe Lightroom.

Adobe Lightroom
Expert
Adobe Photoshop
Pro
Adobe InDesign
Intermediate
Adobe Illustrator
Novice
Adobe Premiere
Rookie

Additional Software Experience

As a applications professional, I also have some basic experience with app development utilizing iOS platforms. I also have intermediate experience with HTML5, CSS and Microsoft Visual Basic: Programming for Microsoft Business Applications & Development. My additional software skills also include Microsoft Office 2013 and Digital Printing technologies.

I mainly use Sprout Social for the crisp, very clean analysis reports, for scheduling content and to track demographics of my audience.
The Google News Lab is an excellent way for me to perform research using Google Alerts, Google Scholar and other free Google tools to help me perform in-depth research for content development.
MailChimp is excellent for email marketing, creating forms with and communicating with the customer base while also tracking number of subscribers, etc.
I use Google Analytics along with other platforms to help analyze & track inbound/outbound traffic and conversion rates. Very important tool for me since it is also a very important part of ROI.