It Takes Time
If you are a frequent Linkedin user, then you know that your Linkedin profile is a constant action of focused iterative updates. If you are new to Linkedin or you have not logged-in in a while, then there is something that you should know… developing a strong professional presence that gets you the lead generation, conversion and high return on investment using Linkedin definitely does not happen overnight.
Often times, you will notice the resume style Linkedin profile and the desperate cries for help from other Linkedin users that have not throughly invested in the tool. The first piece of advice that I will give you to help evolve your professional presence is to not consider Linkedin simply as a social media site. In order to get past your writers block while avoiding distractions and truly understand how to get the engagement that you are searching for, think of your profile as an everyday legal investment or a stock. If you look at it from this perspective, you will train yourself to get in the habit of making time to build a high quality profile that can easily be located in the Linkedin search engine and you will add value proposition to your 1st degree connections.
“What kind of brand would you associate with an active online community of 120,000 professional women?Probably very few of you answered “a major financial services firm” — but that’s exactly how Citi delivers relevant content to one of its many audience segments. And it all takes place over LinkedIn.”
To the Art & Science Part…
The reason that your Linkedin engagement is an art is because it requires you to be tactful in the aspect of developing relationships and interlocking other social media, websites or blogging means for the output of your social media returning investment. However you measure your ROI is totally up to you, but always be sure that you understand your weaknesses and to focus mostly on your strengths.
Essentially, Linkedin should be considered as your main hub or your main page which constantly redirects interested readers to more interesting material that you have expertise and knowledge about. You want viewers to be submerged in your world and to get the overwhelming feeling or vibe of success first. Then you want to make yourself ultimately available as a high potential servant.
Your posts on Linkedin should be well-thought out and conducive to your profile while constantly being careful not to tread on your own personal branding (or your company’s branding) by posting material that has nothing to do with what you are about or how you can help others. Don’t get caught up in the hype of what is currently trending unless it directly relates to you. Posting articles that have absolutely nothing to do with you or your industry can be extremely confusing to your targeted audience and turn them off to what you are looking to accomplish for them.
Your consistency is also another very important factor of painting a picture about yourself, in turn, this could translate to your trustworthiness or reliability as a professional. So, you must think very deeply about the strategies and the tactics that you are utilizing to maximize your potential as a Linkedin networker.
More in relation to the art of developing relationships, try to utilize your most original content can relate more to the masses. So try networking more for others than just yourself. This is an essential key to unlocking doors and presenting yourself as a potential problem solver. Try not to be too self-focused, you will learn absolutely nothing from yourself. Look to other Linkedin networkers for ideas and always know who the industry leaders are on Linkedin.
“There is an almost infinite variety of minor circumstances that can occupy your attention and create frustration for social media and content marketing professionals. The pace of change is breathtaking, and the feedback loop is instantaneous. This creates a culture of disproportionate attention to detail. So much has been written about the mechanics of social media marketing in the past year, that I fear we’re losing sight of the horizon.”
From a scientific perspective, you must understand the chemistry that you have with other networkers, Linkedin groups that you have joined and 2nd degree connections. Chemistry is very important in setting the tone for you success in conjunction with being emotionally intelligent.
Understand the dialogue that others are using within a conversation, understand the systematic structure of a group or a discussion topic. Don’t come in making waves of unwanted gibberish that is not supported by any scientific or source of fact. This is probably the most important part of science, being able to back up your word with cold, reputable
Always consider the industry or field that you are in and if your targeted market consists of multiple industries or markets, be sure that you understand the professional language that is being used in order to avoid appearing as an incompetent person.
By utilizing both the Art & the Science of producing and developing a powerful Linkedin profile, overtime, your long-term investment will begin to payoff.
“SyncStrength analytics transforms heart rate and other biological measures, performance statistics, and interpersonal dynamics into actionable insights and products to maximize health, fitness and performance. In addition to this, SyncStrength scientists are now developing and validating the first algorithms to objectively quantify team chemistry from player biology.”
- Getting The Most Out of Linkedin Company Profiles (knogimmicks.com)
- LinkedIn Raises Your Profile, Now Lets You Add Photos, Videos, PowerPoints And Comments From Others (techcrunch.com)
- Add your blog to LinkedIn | SocialBo | Web Design and Social Media Marketing (socialbo.co)
- 2013 Power Boost! 5 Ways to Rock Your LinkedIn Profile & Company Page (amsterdamprinting.com)
- Social Media Strategy for Small Business 2013: A Totally Honest Look at Social Networks (amsterdamprinting.com)
- Branding Your Linkedin Profile For Job Search (personalbrandingblog.com)
- 10 Sharp Ways to Boost the Visibility of Your LinkedIn Profile (business2community.com)
- LinkedIn spruces up profiles with new images and video (vator.tv)
- Seattle’s Own Kevin Daniels – Resume Specialist from NW Resumes Stops by the Brashenomics Radio Show to Discuss the Importance of Using Linkedin to Find a Job (prweb.com)