Does Linkedin “Likes” and Engagement Really Count Like Facebook, Twitter or Google Plus?

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Linkedin Authorship

When I think about engagement on Linkedin (Linkedin Authorship, imagine that!), I think of the professional site with over 200 million members and growing, as the social media site with the top quality conversations and engagement that you can possibly ever have in a virtual  online world. Usually, Linkedin content is highly regarded with many different professionals from all over the world weighing in on different subject matter (its pretty much free consultation!). The conversation is nothing like what’s on Facebook, Twitter or Google Plus. In fact, what people bring to the table has way more value and bottomline, the conversation is just 10 times better! Much like Google Authorship, I believe there needs to be a system devised to account more for the Linkedin engagement because it is essentially the cornerstone of professionalism on the internet.

Facebook Inc (FB), Linekdin Corp (LNKD): Choosing The Best Social Network Stock

“A few days ago a friend asked me, “If I were to choose a social network stock to be long on for years, what would I choose?” Investing in the concept of a social network is not crazy at all. The industry is still relatively young, and therefore almost all social network firms are experimenting with various monetization approaches. Some are more successful than others. What is clear is that massive traffic does not translate automatically into amazing returns.”

Should Linkedin Count More?

So my question is, should Google Authorship, the Google Search Engine, other social media sites (to include social bookmarking sites), Bing Search Engine, Yahoo Search Engine and those alike account for Linkedin engagement as being worth a lot more in social media since it is more business related? Should your Klout score, your website engagement or any other social media measuring tools that are trying to monetize their business be more focused upon the professional aspect of social media itself? People who may not understand the value of leveraging Linkedin may agree or disagree, but I’m pretty sure those who at least make it their business to check in every other day would say yes to the previous questions.

Search Relevance and Rank on Linkedin Search

“There is no single rank for LinkedIn search. Unlike the standard search engines, LinkedIn people search generates its relevance score uniquely for each member. As a result, even though a query will return the same results for everyone, the order is determined in part by the Profile, activity, and connections of the person searching. Testing a query from a handful of users is not likely to reflect the overall rank any Profile has across the millions of queries that LinkedIn has every day. A better measure would be the number of views your Profile gets (check the “Who Viewed My Profile” module and statistics on your home page).”

Linkedin Quality vs Other Social Media Sites

I definitely believe that Linkedin should outweigh other social media sites authorship, reputation and respect wise. It really just makes sense when you look at it from an economical standpoint. Plus, it is a lot harder to earn likes and get praise for what you do on Linkedin than it is for all other social media sites. The level of quality is just head and shoulders above the rest, in which I am sure that most of my readers or followers can definitely agree with. In the long-run, I think the question would be, “How do we translate the importance of each social media site into a real point scale?” Especially Linkedin…

I have a ton of questions about this, what is your point of view?

Where Linkedin Is Headed Next

“FORTUNE – On May 19, 2011, LinkedIn (LNKD) went public. The online professional network’s stock soared to more than double its offering price on its opening day, and then teetered up and down in the months to come. A little over a year later, on May 25, CEO Jeff Weiner discussed the volatility of the stock’s first year, as well as the company’s plans for future growth. He talked revenue streams, developing the product in China, and making the website more intuitive. Weiner shared the company’s Duke Blue Devil-inspired mantra, noted its strong support from the Dutch, and fended off the notion of an acquisition by Microsoft. An unedited transcript follows.”

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2 replies

  1. I don’t think the correlation between success and engagement will ever be important on LinkedIn. From the experience with LinkedIn, the way I use it is to talk to/connect with people I know, and I effectively ignore everything else. I doubt it will ever be a place of marketing (apart from marketing ourselves), I can’t see it turning into Facebook where they try and advertise everywhere and anywhere because unless it’s to do with being successful, no one will be interested!

  2. When you say “count more”, I am assuming that you mean than other social media sites vs more than it counts now. I can absolutely see your argument on WHY, perhaps, LinkedIn should be weighted more…. as the content tends to try and be more valuable from a business aspect. That being said, I would argue that it should not be necessarily weighted MORE from a social media perspective.

    For one, I would argue that if the social media “score” starts to go up and LinkedIn is weighted more than the others… then the quality will go down. The masses that are trying to game Google’s algorithm and all other platforms will see that value and then they will come. They will add content to win at SEO and not to bring value, thus devaluing LinkedIn content as a whole.

    Second, if someone puts a piece of content on LinkedIn about Justin Bieber, why should that be valued more? Would the majority of people who are searching for Justin Bieber on Google really click on a LinkedIn link? In some cases, I would argue that the content is less valuable for the searchers. LinkedIn brings value to a relatively small portion of the population and for fairly specific actions. YES, that population wants valuable, educated, worthwhile content. The average Justin Bieber google searcher is more interested in seeing content that should NEVER be on LinkedIn

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