When I think about engagement on Linkedin (Linkedin Authorship, imagine that!), I think of the professional site with over 200 million members and growing, as the social media site with the top quality conversations and engagement that you can possibly ever have in a virtual online world. Usually, Linkedin content is highly regarded with many different professionals from all over the world weighing in on different subject matter (its pretty much free consultation!). The conversation is nothing like what’s on Facebook, Twitter or Google Plus. In fact, what people bring to the table has way more value and bottomline, the conversation is just 10 times better! Much like Google Authorship, I believe there needs to be a system devised to account more for the Linkedin engagement because it is essentially the cornerstone of professionalism on the internet.
“A few days ago a friend asked me, “If I were to choose a social stock to be long on for years, what would I choose?” Investing in the concept of a social network is not crazy at all. The industry is still relatively young, and therefore almost all social network firms are experimenting with various monetization approaches. Some are more successful than others. What is clear is that massive traffic does not translate automatically into amazing returns.”
Should Linkedin Count More?
So my question is, should Google Authorship, the Google Search Engine, other social media sites (to include social bookmarking sites), Bing Search Engine, Yahoo Search Engine and those alike account for Linkedin engagement as being worth a lot more in social media since it is more business related? Should your Klout score, your website engagement or any other social media measuring tools that are trying to monetize their business be more focused upon the professional aspect of social media itself? People who may not understand the value of leveraging Linkedin may agree or disagree, but I’m pretty sure those who at least make it their business to check in every other day would say yes to the previous questions.
“There is no single rank for LinkedIn search. Unlike the standard search engines, LinkedIn people search generates its relevance score uniquely for each member. As a result, even though a query will return the same results for everyone, the order is determined in part by the Profile, activity, and connections of the person searching. Testing a query from a handful of users is not likely to reflect the overall rank any Profile has across the millions of queries that LinkedIn has every day. A better measure would be the number of views your Profile gets (check the “Who Viewed My Profile” module and statistics on your home page).”
Linkedin Quality vs OtherSites
I definitely believe that Linkedin should outweigh other social media sites authorship, reputation and respect wise. It really just makes sense when you look at it from an economical standpoint. Plus, it is a lot harder to earn likes and get praise for what you do on Linkedin than it is for all other social media sites. The level of quality is just head and shoulders above the rest, in which I am sure that most of my readers or followers can definitely agree with. In the long-run, I think the question would be, “How do we translate the importance of each social media site into a real point scale?” Especially Linkedin…
I have a ton of questions about this, what is your point of view?
“FORTUNE – On May 19, 2011, LinkedIn (LNKD) went public. The online professional network’s stock soared to more than double its offering price on its opening day, and then teetered up and down in the months to come. A little over a year later, on May 25, CEO Jeff Weiner discussed the volatility of the stock’s first year, as well as the company’s plans for future growth. He talked revenue streams, developing the product in China, and making the website more intuitive. Weiner shared the company’s Duke Blue Devil-inspired mantra, noted its strong support from the Dutch, and fended off the notion of an acquisition by Microsoft. An unedited transcript follows.”
- Can One Find a Perfect Job on LinkedIn? (pmbarobinson.wordpress.com)
- LinkedIn: Profile Still Under Construction? (business2community.com)
- LinkedIn Update Brings More Personalization to Your Homepage (mashable.com)
- LinkedIn Gets A Little More Watchful, Now Tells You Who’s Viewed Your Updates, And Where You’ve Been Looking (techcrunch.com)
- CEOs Avoiding Social Media Are Missing Out | Domo | Blog (domo.com)
- Networking with creativity – No Problem! (careerprep4you.com)
- The Top 4 Ways to Use Social Media to Earn Links – Whiteboard Friday (moz.com)
- 5 Ways to Increase Prospective Jobs Through LinkedIn (technownews.com)
- 10 Ways To Get Found More Easily On LinkedIn: Social Selling Advice (business2community.com)
- Cost-effective tweets and posts make millions (theraconteur.co.uk)
Categories: Daily Digest